Local search marketing is done to promote a business that proves to be your contact with the users. It applies to small & medium businesses (SMBs), and large or enterprise brands as well. When a company meets its customer directly or either through a storefront or services area, it is termed as local business and a unique set of skills and techniques are used to increase its business visibility on the internet. This may also be referred to as local SEO or local Search Engine Optimization.
Local marketing is about showing your business on the search engines when customers are looking for your business.To make a local search presence, you need to optimize online information so that Google or other search engines place your business in the right place.
But the Question is Why does Local Search Marketing Take so Long?
If you are doing your local search marketing yourself or you hired an agency, the process of elevating your local search ranking can be observed to be a long process.
When you are working on your business’s local SEO for time and you are not getting much ranking improvement yet, then you are probably wondering what is taking so long?
Here are Some Reasons You might not Able to See Instant Results:
Your business is new or there is no information about your company online
Local search marketing can be complicated, especially when a business is brand new or there is no information online regarding your business. To get a business online, marketers need to create and optimize the following –
Make your social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc)
- Google My Business
- Binge Local for Business
- Industry-specific listings
It is not as simple as putting a little information into listings. You also need to add the images, bio and backlinks to your website and if your brand your business has a no website, then you will also need to make an engaging website that is optimized for local searches.
Once you are done with all these local pages listing, you will need either to engage in manual citation building (Citation building is an imperative process for local SEO) or find an agency to do this for you (which is much an easier process).
There are some other factors involved in local search marketing. Some of the categories that can affect your local business search ranking are given below:
- Mobile-friendly website
- Link building
- Review signals
- Keyword usage
- Google My Business signals
- Link Signals
Your company also plays a role in how long it will take to get the results from local search marketing efforts. If your business is new and builds in a highly competitive industry, it will take a longer time to rank on Google.
This is because your competitors are already established their online presence and will show up before your business in search results until you can prove to search engines that your business is trustworthy.
Generating trust among the users has a positive impact on your local search ranking. On the other hand, there are some factors also that will have a negative impact like providing the customers with incorrect or incomplete citation information.
Business established but there is a lot of incorrect or incomplete information online about you.
If your business has been in the market for a while, but you are still having trouble making it to the top of the local search page, some of the negative factors are probably affecting your business.
The problem faced by most of the local businesses while trying to rank higher in local searches is false citation information.
Have you ever changed your business name, moved locations or updated your phone number? You probably have incorrect information floating around. Cleaning up the inaccurate business information online takes time.
Here’s what’s involved:
- Searching for your company in Google, Binge and directories to find incorrect information.
- Working your way through incorrect listing and correcting the firm information when possible.
- Send correct information to data aggregators- which feed information to search engines.
There is not only one place search engines where you get all the information regarding your business.
They take information from all over the web. It can be a problem because if a search engine finds conflicting information about your company on different websites, then it becomes confused and does not know what to tell searches.
As search engines like Google are interested in providing searchers with the best and most relevant search results, they even punish businesses that have conflicting information by dropping their rankings on search engine results pages (SERPs).
Search engines take a while to catch up
Once when the website has been created, information has been cleaned up and the listing has been optimized, search engines have to catch up.
Google and other search engines are smart, however, they don’t change or display your local information seconds. It is updated in a few directories. Search engines have to find and process web pages before they use and display the new information from those pages in searches.
When you submit any new information to directories, those directories have to be crawled and indexed before the change appears in search results. The same goes for search engines to crawl new pages. But you can submit your sitemap to be crawled to speed up the process.
Even Google My Business takes time, once you verify your pages, it can take a few days before the information you added about your business shows up online.
Local Search marketing has to do again and again(A&A)
If you think once your information is showing up and you are being found online, the work is done, then you are wrong, you will need to observe your rankings to make sure they dont get due to new and conflicting citations.
This is why it is important to have a digital agency like Panaesha Capital to help you when your website rank is not improving and negative reviews happen.
Not only you have to continually check that your citation information is correct but you need to ask users for reviews, as reviews are the local search factor as well and make sure your business has a great social media presence.
Local search marketing takes time. It is important to know the benefits that come with having a local search presence and its obstacle that comes with it. But if you find out that your local search marketing is taking a too long time, try paid advertising or hire the best digital marketing agency like Panaesha Capital that provides your best local search presence.