With growing online marketing, every business or organization needs a website to convert people into loyal customers and promote their products or services at a global level. To achieve this goal, the designers need to focus on making a user-friendly and glitch-free website. It should be exclusive, informative, soothing, readable, and easy to navigate.
Let’s check out a few ways through which you can make your website more user-friendly.
Intuitive Navigation Scheme
It is important to keep the navigation scheme very simple for creating a user-friendly website. Consumers should be able to browse through the pages effortlessly. Make sure that the users find everything at a glance and remove multiple layers from the navigational menu. These layers restrict the users from getting direct information which is not a good sign. Add basic navigation features to your website such as home, about, contact, etc. in the header section. All you need to consider is, putting yourself at the place of visitors and then create a website with simple and easy-to-use navigational features.
Make the Information Readable
Nowadays, nobody has time to read long paragraphs and stories, no matter how informative your content is. Readers only scan the websites rapidly. This is why it would be wise to present the content in small paragraphs or in sum it up in 2-3 lines. The content should be crisp and eye-catchy and to make it more readable, contrast the background color with the text color. The most important aspect of readability is formatting, use bulleted lists, headlines, highlight words and sentences, etc. Font also plays a crucial role when it comes to reading content seamlessly. As per experts, san serif fonts is good for online reading while serif fonts are better for print design. However, you can use any font of your choice but keep it simple and avoid using too many of them on the same page.
Balance the Color and White Space
The color palette you choose represents your industry. This is why it becomes important to maintain a perfect balance between beauty and clarity. Make sure that the contrast between the background and text should be soft so that the visitors can read the texts without making any effort. Distribute the images and texts wisely by leaving subtle white space between the elements. This way it soothes a reader’s eye and makes the website look fresh.
Remember, too much white space can also result in less information which can convey a negative message to consumers. Hence, keep a justified balance between the elements and the white space to deliver a user-friendly experience.
Increase Website Speed
The loading time of your website determines its performance. Users will leave if the site takes too much time to load. To reduce loading time, you need to remove unnecessary elements, videos, and other multimedia files from your website.
You can also increase your site’s load time by compressing the codes using any zipping software. This will lead to fewer HTTP responses resulting in less traffic which increases the speed of the website.
Every website uses a clear or direct call-to-action, but what can you do to drive more traffic on your website? Instead of an evident CTA button, try something more enticing so that the users become curious to click. Ensure that your visitors never get confused while choosing an action on a particular page and every page has a clickable CTA such as Download Now, Click Here to Order, Learn More, Get x product free, Contact Us, etc.
Incorporate Chat Functionality
Incorporating live chat feature increases the user engagement and credibility of your website. It gives more insight to visitors about your products or services. Real-time conversation and instant support win user’s trust easily, driving your website performance and business.
Check Website Performance on Different Browsers
Although Google is the most frequently used browser across the globe, many users prefer other browsers too. Therefore, it is essential to check your website performance on different browsers like Firefox, IE, Safari, etc. and on different devices (mobile, tablet, desktop).
Display Your Social Icons
Social media icons on your website will help people share the information or products easily with their friends or family. This will promote your business and enhance credibility among the users. For example, if you have an eCommerce business, users might want to share the shortlisted products with their friends to get an opinion. If you run a blogging website, people might share the writing piece right from the site.
Creating a responsive website is no rocket science. Just keep it simple and interesting. For more information, get in touch with our experts. We can model simple to complex websites in faster turnaround time. From selecting color palettes to typography to design, we handle everything to create a logo that lets employees, customers, and everyone in between know who you are.