Strategies for content marketing are continuously changing to match the trends in digital marketing as well as customers’ expectations. However, besides the changes in SEO and content marketing, there is another aspect that always helps your content in generating traffic is content linkability.
Before we look into the best ways of improving the visibility of the content without wasting your market budget, it is essential to know what link building is?
Link building helps you in generating traffic from another relevant website that can link back to your website and the content you produce. Each link you get will act as approval and support to your content. Gaining more and more links from the credible website is important when you come across the ranking on search engine results pages (SERPs).
Link building is a part of digital marketing that you need to earn and spend wisely. And to obtain them you need to build strong relationships with experts who can help you in content linkability by posting your useful links into their contents.If you are writing content without focusing on links then you would not be able to generate optimal traffic for your business. If you want to make your content stand out in a competition then you should start focus on its potential linkability.
Here are some of the best ways that can help you in content linking –
Adding Expert Quotes
Using the quotes of experts is one the best way to earn linkability and shareability for your content. It is simple, fast and not a time-consuming investment. When you mentioned a right and famous quote into your blogs and articles, it shows as a piece of advice and thought from an expert to your content which is likely to boost the readability of your content. As people like to read blogs that look them more attractive and interesting, mentioning quotes of experts in the piece of content you share helps the audience to relate with it and may motivate them to share it on their own platforms.
The right quote can inspire people to change their ways
Strategic Link Building
Strategic link building is not an easy process. To achieve this, you should adopt the strategic approach in linking and it all depends on how well you can spot linking opportunities for your content. Moreover, if you want industry leaders to link back your content someday then you have to prove that your content is well written and has the potential to grab their attention. So, the best way to attract them is to provide linking support back to them.
By adding stats and original data in the piece of content, you can improve your content marketing results as well as improve the content likability. The use of appropriate data and statistics from trustworthy websites like Statista helps in building trust among the audience and motivate the audience to read more. The more audience will read your content, the higher be its chance of shareability.
Adding Visuals like Good Images and GIFs
Adding quality images and GIfs help to improve content readability. You can use various apps like Canva, Visme, Vengagge, etc to add attractive visuals in your content. Adding beautiful images or gifs is a great way to let your prospects know or feel your products while improving traffic and engagement on your content.
Writing sharable and engaging content takes a lot of time, hard work, and money. However, by following the above-mentioned points, you can improve your content linkability while saving some of your bucks. By keeping and implying these points into your content marketing helps to engage you with your target audience. If you don’t know about the ABC of content marketing or looking for one of the best marketing partners on your side, Panaesha Capital is a one-stop place to go.