Responsive design is not a new concept in the website design industry. This concept has been introduced in 2010 but its importance was not immediately recognized. Many of the organizations looked it as an unnecessary investment to make their website look attractive on all devices available out there. However, today most organizations prefer to invest in responsive website design services for all good reasons.
Today, it has not just remained as an option, now it becomes important to have a responsive design if you want to make your business reach to a large number of potential customers or have a wonderful presence on the web.
Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.
Google Loves Responsive Design
This is one of the most important reasons why you should consider designing a responsive website. Google these days give more focus on user experience and mobile-optimized sites. When your business has responsive web pages, there is a great chance that your business will appear higher in search rank. As the competition in the online marketing world is so fierce, it becomes important that your business should rank higher on SERPs for optimal traffic, leads and sales.
Offers a Seamless User Experience
This is one of the biggest benefits of designing a responsive design. As there are millions of businesses in the online marketing world that offer the same level of services, it becomes important for businesses to offer seamless user-experience to each and every user to stay ahead in the competition and convert more and more visitors into permanent customers.
When talking about ensuring a great user experience, you need to think beyond PCs and laptops. This is important because today people use different devices to access a website. If your website is only a PC or laptop optimized, there is a great chance that you will lose a large number of potential customers. Responsive website design service offers you a cost-effective option to ensure wonderful website navigation experience on all devices available in the market these days.
Empowers Your SEO Efforts
Driving organic traffic and making your site rank higher on SERPs with conventional SEO tactics is a very challenging task. However, if you have a responsive website, it can surely empower your SEO efforts. The seamless experience, optimal website performance and beautiful layout of responsive design attract and compel users to stick on your website for a long time. And thereby, it empowers your SEO efforts across all platforms.
In conclusion, having a responsive website can save your a lot of effort and help you to convert and retain a large number of customers in the long run.
Helps in Combating a High Bounce Rate
No matter how beautiful your website is, you can experience a high bounce rate on your web pages if they are not mobile optimized. Google interprets these bounce rates as a signal that a website is not relevant and meaningful for the users, which can drastically affect your ranking on major search engines like Google, Yahoo, MSN, Bing, DuckDuckGo, etc.
Going with RWD (responsive website design) means that your website will open and look beautiful across all platforms.
Responsive Websites Load Faster
There is a very popular proverb that slow and steady wins the match. However, in today’s hi-tech world, a slow and steady approach can harm your online business to a great extent. Online users these days prefer to visit websites that load as quickly as 1, 2, and 3. If your website will take more than 3 seconds to open or download, there is a great chance that they drop your site or choose your competitors over you.
Responsive website loads much faster than the website built for desktops. The longer your visitors have to wait to access your website, the higher the bounce rate you will experience on your website. So, it would be wise to go for RWD to ensure your success in the world of online marketing.
These are just a few reasons why you should consider for responsive website design services. When talking about RWD, you need to have a team of professionals to handle every aspect professionally. Before hiring anyone, it would be good to do your research to find the best company for designing a responsive website.