Social media promotion is one of the best ways to enhance traffic and exposure to your business. You can easily build loyal customers, generate leads and sales for your brand using social media platforms like Facebook, Twitter, LinkedIn, etc.
There are 1.49 billion daily Facebook active users, resulting in huge advertising opportunities for any size of business. While FB pages and groups are an excellent way to advertise your business, algorithm changes on this platform also have a big impact on how many users actually view and engage with your posts.
Facebook remains the King Social Network
It has never been cost-efficient to build your brand and get demands for your products or services. This is why it comes in the way to fill out those costing gaps by providing the cheapest service. If you are still not using social media platforms for advertising, then you are surely missing out a great opportunity, especially when you want to expand your brand globally. If you still have some doubts regarding FB ads, look at some top benefits of Facebook ads that will help your business to grow super successful.
Users Spend Most of Their Time on Facebook
Let’s Start with some FB Stats:
- Facebook is the leading social platform, reaching 60.6% of internet users.
- Seven out of ten i.e. 69% adults in the U.S. claim that they use FB every day.
- 65 % of Facebook users are under the age of 35.
- Average FB users spend 58.5 minutes on the social media platform each day.
It has a billion users reach and many of them check their FB page multiple times each day. Despite the fact, who your customers are, they all are using it every day. Therefore, it is one of the best opportunities for your business to advertise your product or service here and interact with your target audience.
Most Targeted Form of Advertising
The major benefit of Facebook advertising is its ability to reach your target audience. It is the most targeted form of advertising. You can easily advertise your product or service to users by their interest, age, behavior, and their locations. If you get to know your customers, FB ads are the best tool to engage with them.
Your Competitors are Using Facebook Ads
Your competitors are using Facebook advertising to grow their customer base. You can make it easier for them to lead in the market by not using it to reach your target audience. If you are neglecting your business on the social media platform, you will not be able to advertise your services successfully. As users spend most of their time on the social platform, you need to be sure that you are using it for expanding your customer base.
Facebook Advertising is Mobile
Mobile is the future of an online business. More than 84% of social media users access it from mobile. In fact, this is the leading application that exists today. If you want to promote your business, then FB promotion will never fail you. You are easily advertising your products or services to your target audience on the devices they use every day. As per recent stats, FB has achieved another great milestone. This social media network has now 2.45 billion monthly users. And what is more interesting is that half of the users use Facebook using their mobile phones. It means more than a billion target users and buyers are present on FB.
Increases Revenue, Sales, and Leads
Facebook drives revenue, sales, and leads. A business that spends $615.27 on Facebook ads and generated around $1667.60 in sales have just spent $2.71 per conversion. The sad part is that it is not so easy to increase sales through FB advertising. It takes a lot of time and experience too. Due to this, we strongly advise you to hire a FB advertising specialist from Delhi/NCR.
Grow your Website and Blog Traffic
The blog is an easy way to generate traffic for your site. You can use FB advertising to make your business accessible to a large number of targeted clients and easily generate instant traffic. By sharing good quality content, you can easily build trust and credibility with your audience. Blogs are an easy way to build a deeper connection with your target audience. And you can utilize FB advertising to bridge the gap between the site blog and traffic.
Drive Repeat Business
Facebook advertising can drive repeat sales from trusted customers who have purchased a service or product before by viewing the advertisement on social platforms. Using its audience feature, you can import your users’ email into your FB advertising campaigns. This will allow you to advertise directly to the audience that is most likely to buy products or services from you.
The important part of Facebook advertising is that it builds engagement with your target audience. It means the like, comments, tags and interactions on your advertisements. This is important because it reflects a stronger connection with your potential users. When people connect with your brand, the stronger connection is built. The more connections you get through FB, the more chances of conversion, leads, and sales. In simple words, investing time and cost in social media management can increase your engagement effectively.
Increase Your SEO rankings
78% of a brand’s Facebook fans are current users of the company’s products and services. If you want to boost the SEO of your website then you should not ignore the power of Social media. It can easily help you get high-quality backlinks and boost the authority that your domain has. This can help you be on Google’s first page for certain keywords and get benefit from more traffic.
Cost-effective Advertising Investment You can Make
This is one of the cost-effective advertising investments any business can do. There are hundreds of FB advertising benefits. You can easily expand your business growth with this advertising platform. It is also the cheapest way of promoting a business online. The targeting options are more precise here. You can target your new, previous, and repeated website users through this platform. You can develop your contact, build up awareness and further boost the sales and conversion in the future.
It is not wrong to say that these days the audience is busy on their profile and your competitors are too. To stay up to date and top of the trend, your social presence is important for your brand. If your strategies will be right, FB ads can prove your ace card in the market.