Video content captures the quick focus of consumers and their decision-making process. This is one such significant asset that combines the power of text and images to generate quality user engagement and ready-to-buy leads. In this blog, we will illustrate six ways B2B marketers can increase their number of leads.
Ways to Attract More Leads With Videos
Explainer videos are used to attract and engage top-of-the-funnel (TOFU) audiences. The video shows how consumers can benefit from a product or service. The video should focus on creating brand awareness as well as engaging your buyer personas and providing solutions to their problems. The whole idea of an explainer video is to address the concerns and clarify the doubts of your customers. Moreover, you need to do keyword research to identify topics and trends that will increase customer engagement. The video should be short and answer the questions of a B2B researcher, persuading them to continue consuming your content.
Whiteboard videos let you explore a single topic in depth. This means you can talk about a specific benefit or feature of your product or service in detail. For instance, if your target audience is small business owners, then you can create whiteboard videos related to their daily challenges such as hiring, sales, marketing, incorporation, and payments.
Webinars are a great way through which you can deliver rich opinions, useful insights, and concise facts. It covers a wide range of topics that are relevant to your leads. Build a credible reputation and invite guest speakers to build invite guest speakers.
Since podcasts like webinars are mostly episodic in nature, and every episode has unveiled something. These are the most valuable insights for visitors and leads to return. Eventually, you can compile the informative video content that can be repurposed into other forms such as slideshows, infographics, articles and other channels on the showcase.
Users want easy and spontaneous solutions to their problems. A how-to video provides clear and step-by-step instructions on how to overcome challenging challenges. For this, you can back up your video content with a landing page or a video post using a blog post and attachment lead generation forms.
Testimonial & Case Study Videos
A testimonial video is a powerful mode that allows you to emphasize your company’s values through your success stories. This adds credibility to your brand and business. You need to create anything big to wow your customers. Just record some of your customers talking about how fantastic your product/service is and how they use it in their daily lives.
Likewise, you can also make case study videos and link them to your sales emails to show how your business has been beneficial to customers. Happy customers add great value to your business and have a positive personal story.
A product demo is highly efficient for B2B products & services. It shows everything your product does and how it solves customers’ problems. You can even create a product or service that simplifies specific use cases and features for demos. This is a free trial for signing up your leads. Real-time solutions for looking for who you are
Video content is a powerful tool for B2B marketers to educate your audience and connect with them. It affects the decision-making process at every pace. Whether it is a short video, interactive video or case study, it builds credibility and drives conversion. They are the most important thing to share informative videos that emphasize your product or service and help customers get a solution. Whether you want a video for commerce, digital ads, or social media, Panaesha Capital is a one-stop destination for all B2B marketers who want to share their stories through videos. Our team of creative designers, innovators, and mixologists will enrich your online visibility, drive excellent conversion, and measurable results.