Does your business struggle to engage users and get tangible returns through content? If yes, you have to look for new creative ways to generate more leads, traffic and sales. If it seems like you have already tried every option, remember that you have one more tool in your arsenal i.e. video marketing. And why not! After all, it will account for 82% of traffic by 2021.
In fact today, YouTube has 1.5 billion monthly active users who are watching more than one hour of content every single day. Apart from YouTube, the consumption of videos on social platforms like Facebook, LinkedIn, Twitter, and Instagram is also growing at a rapid rate.
This means that the time is now to include videos in your online marketing strategy. If you ignore it now, you risk your business entering a crowded market where it’s challenging to sell more products or services.
Are you still in a dilemma whether you should include video marketing in your business strategy or not? Continue reading this article to know the top 5 benefits of using video content for your business.
You can Earn Attention by Creating Something Interesting and Valuable and then Publishing It Online for Free.David Meerman Scott
Top 5 Reasons Why Use Videos for Businesses
There are many reasons why marketing experts recommend using video content for business promotion. But, this does not mean that you should stop focusing on blogging and content marketing. They are still here to stay. However, video is quickly crawling up as a leader in marketing. So, including it in your business marketing strategy would prove beneficial in numerous ways. Let’s look at some of the major benefits of using video marketing for business.
Boosts Conversion Rate & ROI
Conveying your information to users that are going to access your website becomes easier with the help of effective and engaging videos. If someone browses your site and cannot figure out what is it all about, the rates of bounces on your page will significantly increase. For instance, when Dropbox was launched, the concept was fairly unique for everyone and that’s why the bounce rate on their landing pages was so high. After adding the video on the landing page demonstrating what Dropbox is, the company observed their conversion rate grow up to 10%.
Adding a video on the landing page can boost conversion up to 80% and increase the Return On Investment for businesses. But, this does not mean that you can upload any video and expect a good sales result. You must make sure that it demonstrates your message in a clear and concise way and compel users to take the desired action.
Reach New Customers
There are still many companies that think that video marketing is ‘nice to have’ but not ‘need to have’. This is mainly because creating effective and engaging video content is a big investment of time, money and effort.
But, if many companies are still not using this marketing technique, then why should you bother about it?
The simple answer to this question is because the market is becoming more and more competitive with every passing day. As it is going to be saturated, it is important to stand out in the crowd to let your business get noticed. Besides this, the rate of video consumption has increased drastically in the past few years. Today, more than 53% of users prefer to watch videos than reading other content and this number is not going to fall down in the future.
So, if you do not integrate it into your marketing campaign, you are surely missing a great opportunity to establish yourself as a leader in your specific industry. And, you are also missing out a great opportunity to target your potential customers. With the help of good video content, you can target even new audience without putting too much time and effort.
Influence Buying Decisions
Creative, engaging and effective videos also have the potential to change the buying decisions of a user. Even Forbes has mentioned that 90% of customers love to shop products after watching videos. And, according to HubSpot, 97% of marketers say that videos have helped them in demonstrating even the most difficult concept easily and helped increase user understanding of their products or services.
A good video actually acts as an effective tool to convey your message and convert your viewers into real customers. So, it is important to make sure that the video you are going to use on your landing page or product page should be clear, concise, and have the potential to influence a buying decision.
Ensure Brand Recall Value
According to HubSpot data, around 80% of users recall a video they viewed in the last 30 days. So, you can use videos as the best marketing tool to let your brand get memorized by your targeted users. When the users recall your advertisement, they additionally recall the products or services you offer. This means more leads and sales for you.
Think about it… People Remember –
- 15% of what they see
- 25% of what they hear
- 80% what they see and hear
Search Engines Love Videos
Search engines like Google, Bing, Yahoo etc. love videos. This simply means that with the help of effective and engaging content you can boost your website ranking on search engines.
Well, a good video enables you to engage visitors on your site for a long period of time. The longer exposure helps in building trust and signals search engines like Google that your website comprises good and relevant content. Many popular sites like HubSpot, Moovly, etc. have also confirmed that chances of showing up on the first page of Google will increase up to 50% if you use a video on your website.
Apart from the above-mentioned benefits, video marketing can also
- Help in getting more backlinks
- Helps in simplifying information for viewers
- Build trust between brands and customers
- Keep you ahead in the competition
- Encourage users to share your products and services on their social networks
Hope, now you understand why video marketing is good for business. If you too are considering integrating video content in your marketing plan, it would be good to look for experienced and specialized professionals to create videos that attract, engage and compel users to take the desired action. Have no ideas about where to go? Panaesha Capital can be of help!