Landing pages are a critical part of any digital marketing strategy. They are responsible for converting your visitors into real customers. Without having a strategically optimized landing page, your potential customers may turn to your competitors for similar product or services you offer. Fortunately, at Panaesha Capital, we have the potential of creating a successful landing page which gives you the best conversion rate.
Now, we are going to discuss thee 4 Elements that will either make or break your page:
An offer acts as a determining derivative for your landing page. It does not matter much attractive page looks. If you have an irrelevant offer, then you are going to have a bad time converting your visitors to potential customers or generating leads.
An offer should have these four features:
Even if you have an amazing offer, if you stink at articulating it the page won’t convert. So, ask yourself- is what you are showing something desirable and are you clearly explaining what is it?
Consistency is the next step, that can prove to be a game-changer. Make sure that the pages you are offering are always consistent with the references. You can do this by matching your landing page to ad copy by using visuals from the ad to the landing page and also keep things that are consistent from start till end.
Relevance is about targeting. If your offer is not pertinent to your audience, then you just paid a premium for a click that is not going to do a darn thing for you. Make sure you know your audience, your targeting is on a point and you are consistent from the source. When you are crystal clear and relevant to your audience, then you will observe your conversions jump.
Visualization is important for products, its features and most importantly the benefits in addition to using the clear and concise persuasive copy. People are more attracted to a page that has some visuals than one which is all content-oriented.
Call To Action (CTA)
Whenever your customer visits a landing page, you need to guide them to understand the what is it about, why is it good for them and what they should do next. The what to do step must be clear for your visitor. There are few things you have to do to get the most of your landing page and CTA.
If you are using a lead generation form, its length must be consistent with the value of your offer. Whether its an email newsletter or any query form, whether it is a demo form or ask for more page, optimize according to the offer and the length of the page.. And make sure your Call-To-Action Button or Form is noticeable and repeated on longer pages.
Users don’t like to provide personal information to a company they don’t trust, unless you are a well-known brand. If you don’t have any brand authority, you need to build it by gaining trust among the people.
The convenient way to do so is by having a professionally designed landing page. Now, it doesn’t mean beautiful or pleasing, but something that does not look like it was made in scammer’s basement.
We talked about the design and some design elements in the form or CTA section. But visual hierarchy is different because it’s about the two things-
- Message Sequencing
- Visual Cues
Visuals on a landing page show message in the form of an image about the what and why you are offering such type of service or product. You have to plot those visuals on a page with a plan, you want these messages to be consumed by your customers. You need to address them what, why, and the what’s next using several types of form elements throughout the landing page. Use visual for highlighting the pieces of information, for instance putting the most important content in the lightest section or using pointers to point something out.
However, you need to be sure that the landing page fits a singular theme and most importantly, easily renders on all the devices. If you are only making a landing page for a mobile or desktop, you’re going to alienate your visitors that use the other device. So, it’s better to make a landing page user-friendly for all devices. Moreover, don’t just rely on the responsive page, they only solve a rendering problem but don’t solve the sequencing one. So if you want a high converting landing page, you need to optimize it as well.
Using these tips you can surely make your landing page ready to rock and your marketing campaigns gaining more attraction. If you need help with landing page design and optimization, you might want to enlist a reputable and experienced digital agency. And if you’re reading this blog, you just happen to be on the website of an agency who can help. Contact us today!